May 2024

Unlock the Power of Your Phone’s Camera

In the ever-evolving world of content creation, the smartphone has emerged as a powerful tool for aspiring YouTubers. Whether you’re just starting out or looking to refine your video production skills, harnessing the capabilities of your phone’s camera can be a game-changer. In this comprehensive guide, we’ll explore the secrets to capturing professional-quality videos using nothing more than your trusty smartphone.

Choosing the Right Camera Settings

The first step in elevating your video production is to optimize your camera settings. When it comes to the phone, the back camera is undoubtedly the superior choice, offering a noticeable difference in quality compared to the front-facing camera. While using a mirror to monitor your framing can be helpful, the key is to simply talk directly into the camera and trust that you’re capturing the desired shot.

To ensure the highest video quality, it’s essential to set your camera to record in 4K resolution, either at 30 or 60 frames per second. This level of detail will provide a crisp, cinematic look to your videos, elevating the overall viewing experience for your audience.

Accessorizing for Versatility

While your smartphone’s camera is the foundation, a few strategic accessories can significantly enhance your video production capabilities. One such essential is a mini tripod, which doubles as a selfie stick. This versatile tool allows you to capture stable, hands-free footage, whether you’re on the go or setting up a static shot. The added benefit of a built-in LED light further extends the tripod’s functionality, ensuring you can capture high-quality footage even in low-light conditions.

When it comes to lighting, the key is to start simple and gradually build up your setup. Many content creators find that a single, high-quality ring light is sufficient to achieve professional-looking results. However, as your skills and budget grow, you can consider adding a more powerful LED light to your arsenal, further refining the overall lighting in your videos.

Mastering the Art of Sound

While visual quality is essential, the importance of audio cannot be overstated. If you’re operating in a relatively quiet environment, you may be able to get away with using your phone’s built-in microphone. However, for optimal sound quality, investing in a wireless microphone is highly recommended. These compact, portable mics can be easily integrated into your setup, ensuring your audience can clearly hear every word you say.

Remember, the key to building a successful YouTube channel is consistency. By mastering the art of smartphone-based video production, you’ll be able to create high-quality content regularly, without the need for expensive professional equipment. With a little practice and the right accessories, you can elevate your videos and captivate your audience, all from the convenience of your pocket-sized device.

Embrace the Power of Your Smartphone

In the ever-evolving landscape of content creation, the smartphone has emerged as a versatile and powerful tool for aspiring YouTubers. By harnessing the capabilities of your phone’s camera, optimizing your settings, and strategically incorporating essential accessories, you can elevate your video production to new heights.

Whether you’re capturing vlogs, tutorials, or any other type of content, the secrets to professional-quality videos lie in your pocket. Embrace the power of your smartphone, and let your creativity shine through. With a little dedication and the right approach, you can captivate your audience and take your YouTube channel to new levels of success.

Diversify Your Income Streams

In today’s digital landscape, having multiple revenue streams is crucial for building a successful and sustainable online business. As you start planning your blog for 2024, consider incorporating a mix of affiliate marketing, advertising, sponsorships, and even your own products or services. This diversification will not only increase your earning potential but also provide a safeguard against fluctuations in any single income source.

Target Low-Competition Niches

When it comes to choosing your blog’s niche, it’s important to steer clear of highly competitive areas that are dominated by large media sites. Instead, focus on finding lower-competition physical product niches where you can leverage your expertise and provide valuable, informative content to your readers. Some examples could include gardening, outdoor gear, or home improvement products.

Keyword Research for Profitability

Use tools like Ahrefs Keyword Explorer to identify keywords with high search volume and low difficulty. Look for “best” keywords, as these often indicate transactional search intent and the potential for affiliate revenue. Some examples could include “best gardening gloves,” “best fishing kayaks,” or “best patio furniture.”

Create a Content Strategy Focused on Helpfulness

In 2024, the focus will be on creating content that is genuinely helpful and provides a unique, human-centric perspective. Avoid thin, AI-generated content and instead focus on crafting in-depth, informative articles that address your readers’ needs. This could include product reviews, how-to guides, and other informational content that supports your transactional articles.

Maintain a Strong Informational to Transactional Ratio

Aim for an 80/20 ratio of informational to transactional content. This will help establish your blog as a valuable resource in the eyes of both your readers and search engines. Remember, the goal is to provide the best possible user experience and end the search journey for your readers.

Optimize for User Experience and Topical Authority

Ensure your content is well-structured, easy to navigate, and visually appealing. Use elements like table of contents, internal links, and unique images to enhance the user experience. Additionally, focus on building topical authority by creating a cohesive body of content around your niche, rather than spreading your efforts across multiple unrelated topics.

Implement a Content Creation and Link Building System

Treat your blog like a real business by establishing a content creation and link building system. This includes:

• Conducting thorough keyword research to identify opportunities
• Developing a consistent content publishing schedule (e.g., 2 high-quality posts per week)
• Optimizing your content for on-page SEO and user experience
• Building a modest number of backlinks through guest posting and other link building tactics

Leverage Your Personal Brand

Rather than creating a generic, niche-specific website, consider building your blog around your personal brand. This allows you to pivot and adapt your content as needed, and it also opens up opportunities to expand into other platforms like YouTube, courses, and community building in the future.

Monetize Your Blog Effectively

As a mediator between searches and purchases, your blog can generate income through various channels, including:

• Affiliate marketing: Earn commissions by promoting relevant products and services
• Advertising: Monetize your content through display ads or sponsored posts
• Consulting and services: Offer your expertise as a freelancer or agency
• Your own products: Create and sell courses, e-books, or other digital products

Embrace the Journey and Enjoy the Process

Building a successful blog in 2024 will require patience, persistence, and a genuine passion for your niche. Remember, it’s not a get-rich-quick scheme, but rather a long-term investment in your own online business. Embrace the learning process, stay adaptable, and focus on providing the best possible experience for your readers. With the right strategy and mindset, you can create a thriving blog that generates sustainable income for years to come.

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Unleashing the Power of Paper Recycling

In the world of recycling, the paper industry stands out as a shining opportunity. The paper recycling business is set to reach a staggering $7.5 billion in size by 2024, growing at a compound annual rate of 5.7% from 2024 to 2034. This lucrative industry thrives on the fact that most paper producers prefer to purchase recycled paper, as it costs about 25% less than non-recycled paper and produces fewer carbon dioxide emissions during manufacturing.

Capitalizing on the Glass Recycling Boom

Another overlooked gem in the recycling landscape is the glass recycling business. Valued at $3.2 billion in 2022, this industry is expected to grow at a compound annual rate of 5.5% from 2023 to 2029, reaching a remarkable $44.98 billion by 2029. The abundance of discarded glass bottles, often scavenged by enterprising individuals, presents a prime opportunity for those willing to invest in this thriving sector.

Tapping into the Plastic Recycling Goldmine

The plastic recycling business is one of the most lucrative recycling opportunities, particularly due to the rising prices of the raw material, oil, used in manufacturing plastic products. This has led to an increased demand for recycled plastic, making it a highly attractive investment opportunity. By leveraging the readily available supply of waste plastic bottles and jars, entrepreneurs can capitalize on this booming industry.

Repurposing Cooking Oil: A Sustainable Solution

Surprisingly, the recycling of cooking oil is another often-overlooked business opportunity. The used oils from restaurants, fast-food joints, and households can be repurposed and reused for the production of various products, such as candles, soaps, and even as a raw material for the manufacturing of items like paints, lotions, and tires. This recycling process not only conserves resources but also supports a more sustainable future.

Transforming Tires into Profit

The tire recycling business offers a unique and cost-effective opportunity for startups in the recycling industry. This model involves the transformation of used tires into valuable commodities like oil or diesel, which can then be utilized for various purposes. With a low startup cost and minimal risk, the tire recycling business is an attractive option for those looking to enter the recycling market.

Cashing in on Aluminum Can Recycling

The aluminum can recycling business presents another lucrative opportunity. By collecting, cleaning, and processing discarded aluminum cans, entrepreneurs can create a steady stream of revenue. This process involves sorting, crushing, shredding, remelting, and resolidifying the aluminum to produce new products, making it a versatile and profitable venture.

Harnessing the Power of Cardboard Recycling

The cardboard recycling business is another overlooked gem in the recycling industry. Cardboard, commonly known as “catons,” is a highly recyclable material that is often discarded or burned, contributing to environmental pollution. By collecting, sorting, shredding, pulping, and filtering the corrugated and chipboard types of cardboard, entrepreneurs can create new products and contribute to a more sustainable future.

Recycling Construction Waste: A Sustainable Approach

Construction sites generate a variety of waste materials that can be recycled and repurposed, presenting another lucrative recycling business opportunity. This includes the recycling of concrete rubble, wood, and other building materials. By transforming these waste products into new items like engineered wood, compost, mulch, and furniture, entrepreneurs can not only make a profit but also reduce the environmental impact of construction activities.

Reviving Discarded Furniture

The recycled furniture business offers a unique opportunity to transform discarded office and household furniture into new products. This involves the recycling of wood, plastic, glass, and aluminum materials found in furniture. By repurposing these materials, entrepreneurs can reduce the demand for virgin resources and contribute to a more sustainable economy.

Comprehensive Garbage Recycling: A Holistic Approach

The garbage recycling business encompasses a wide range of recycling opportunities, including the transformation of food waste into valuable products like fertilizers or renewable energy. This holistic approach to recycling not only reduces waste but also contributes to the production of essential resources, making it a highly impactful and lucrative business venture.

In conclusion, the recycling industry in Africa presents a wealth of untapped opportunities for entrepreneurs and investors. By exploring these 10 lucrative recycling business ideas, individuals can not only capitalize on the growing demand for sustainable solutions but also contribute to the betterment of their communities and the environment. Embracing the power of recycling can unlock a future of financial prosperity and environmental stewardship.

Vending Machines: The Passive Income Goldmine

In the world of business, it’s easy to get stuck in the same old patterns, repeating the same ventures over and over again. But what if I told you there are untapped opportunities in Africa that could make you a trailblazer and a millionaire? One such opportunity is the establishment of vending machines.

Vending machines are a self-service, low-cost business that can provide a steady stream of passive income. Unlike traditional businesses that require employees and physical storefronts, vending machines operate 24/7, dispensing snacks, drinks, or even hot meals to customers at the touch of a button. The startup costs are relatively low, and you can easily scale up by purchasing more machines and placing them in high-traffic areas.

The beauty of vending machines lies in their flexibility. You can strategically position them in parks, restaurants, waiting areas, and playgrounds, catering to the specific needs of the location. Whether it’s a cold drink on a hot day or a quick snack during a sports event, your vending machines will be there to serve the customer’s needs. And the best part? You don’t even need to be present to make money!

Imagine having a business that generates revenue around the clock, without the hassle of managing employees or worrying about operating hours. Vending machines are a game-changer, especially in Africa, where customer service can sometimes be a challenge. By providing a reliable, self-service option, you’ll be solving a real problem and reaping the financial rewards.

So, if you have some extra cash sitting in your bank account, consider investing in vending machines. This could be the business opportunity that sets you apart and propels you towards financial independence.

Horticulture: Cultivating Blooms and Profits

Another untapped opportunity in Africa is the horticulture business, specifically the cultivation of flowers. While in the past, Africans may have seen flowers as a luxury or something reserved for “outsiders,” the landscape is changing. Nowadays, Africans, especially the younger generation, are embracing the beauty and versatility of fresh flowers.

Weddings, events, and even home decor have seen a surge in the demand for fresh, vibrant flowers. Gone are the days of settling for plastic alternatives. Africans are now willing to invest in the elegance and charm that fresh flowers bring to special occasions and everyday life.

The problem is, the supply of these flowers has not kept up with the growing demand. Many Africans are forced to import flowers, which can be extremely expensive. This presents a golden opportunity for entrepreneurs to step in and fill the gap.

By establishing a horticulture business focused on flower cultivation, you can capitalize on this untapped market. Not only will you be providing a much-needed service, but you’ll also be creating a sustainable, profitable enterprise. With the right land, resources, and expertise, you can cultivate a wide variety of flowers and supply them to the ever-growing African market.

To get started, you can reach out to us for information on land banking opportunities across Africa, particularly in Kenya, where we have a significant land inventory available. This could be the perfect starting point for your foray into the horticulture business.

Retirement Homes: Caring for the Golden Years

Another fascinating business idea that is ripe for the taking in Africa is the retirement home industry. As the traditional family structure in Africa evolves, the need for dedicated care facilities for the elderly has become increasingly apparent.

In the past, African families often had the luxury of having multiple generations living under one roof, with the elders being cared for by their children and grandchildren. However, with more women entering the workforce and the demands of modern life, this familial support system is becoming less common.

The result is that many elderly Africans are left without the constant care and attention they once received. This is where the retirement home business steps in to fill the gap. By providing a structured, organized environment where the elderly can receive the care and attention they need, you can offer a valuable service to the African community.

The key to success in this business is to strike a balance between providing a professional, well-structured care facility and maintaining the African cultural values of family and community. By allowing for flexible visiting hours and accommodating traditional practices, you can create a retirement home that feels like a home away from home for your residents.

This business idea holds immense potential, as the demand for retirement homes in Africa is only going to grow in the coming years. By being one of the first to establish a high-quality, culturally-sensitive retirement home, you can position yourself as a trailblazer and reap the financial rewards.

Car Rentals and Financing: Driving Africans to Success

Another lucrative business opportunity in Africa is the car rental and financing industry. In many African countries, the ability to own a car is often seen as a luxury, with most people relying on public transportation or shared rides.

However, the need for personal transportation is undeniable, especially for entrepreneurs and professionals who need to attend meetings, make deliveries, or simply commute to work. The lack of affordable car financing options in Africa presents a significant gap in the market that you can fill.

By establishing a car rental or financing business, you can provide Africans with the means to access the vehicles they need without the burden of upfront cash payments. This can be particularly beneficial for startups and small businesses, as it allows them to project a more professional image and better serve their clients.

To get started, you can explore partnerships with car manufacturers or financial institutions to secure favorable terms and create a seamless car rental or financing experience for your customers. Additionally, you can consider offering value-added services, such as maintenance and insurance, to create a comprehensive solution for your clients.

The potential for growth in this industry is immense, as more Africans recognize the importance of personal transportation in their professional and personal lives. By being one of the first to offer this service, you can position yourself as a market leader and reap the financial rewards.

Automatic Car Washes: Cleaning Up with Innovative Technology

The final business idea that could make you a millionaire in Africa is the automatic car wash. Unlike traditional hand-washed car services, automatic car washes use specialized machinery to clean vehicles quickly and efficiently, without the risk of damaging the paint or finish.

The advantages of an automatic car wash are numerous. First and foremost, it requires fewer employees, which means lower labor costs and higher profit margins. Additionally, the automated process ensures a consistent, high-quality clean every time, something that can be challenging with manual car washes.

Furthermore, you can leverage the automatic car wash as a springboard for additional revenue streams. Consider setting up a mini-restaurant, a fast-food outlet, or a refreshment area adjacent to the car wash, where customers can relax and enjoy a snack or beverage while their vehicle is being cleaned.

The financial potential of an automatic car wash is significant, with many operators reporting annual revenues of $100,000 or more. By providing a superior service at a competitive price point, you can attract a steady stream of customers and establish your business as the go-to destination for car care in your local market.

To get started, you’ll need to research the market, identify strategic locations, and potentially forge partnerships with car manufacturers or financing providers. But with the right strategy and execution, this business idea could be the key to unlocking your financial freedom in Africa.

In conclusion, the opportunities for entrepreneurial success in Africa are vast and diverse. By thinking outside the box and exploring these five unique business ideas, you can position yourself as a trailblazer and capitalize on the untapped potential of the African market. So, what are you waiting for? It’s time to start your journey towards financial independence and make your mark on the continent.

The Transformative Power of Systems

At a pivotal moment in his life, a conversation with his wife opened Jay’s eyes to a profound truth: the key to achieving his goals wasn’t in setting them, but in creating the systems to support them. This revelation sparked a journey of personal transformation that saw him shed 100 pounds and unlock a newfound sense of purpose and accomplishment.

In this blog, we’ll explore the five-step framework Jay developed to harness the power of systems and achieve any goal he sets his mind to. Whether you’re looking to improve your health, advance your career, or simply live a more fulfilling life, the lessons within can serve as a roadmap to unlock your full potential.

Step 1: Set the Goal

The journey begins with a clear destination in mind. While goals may take many forms – from financial targets to personal milestones – the key is to identify a direction that inspires you to action. As Jay emphasizes, “Your goal doesn’t have to be ‘I want to earn a million dollars’ or ‘I want to lose 20 pounds.’ It could be your goal is to explore different career paths in a particular field or learn as much as you can about coding or marketing.”

The substance of the goal matters less than the clarity it provides. By defining what you want to achieve, you create a north star to guide your efforts and sift through the noise of daily life. Without a clear goal, you risk feeling lost and directionless, no matter how productive your daily habits may be.

Step 2: Develop a Strategy

With your goal in place, the next step is to form a strategy for achieving it. This involves answering two crucial questions:

1. What has worked for you in the past? Reflect on previous successes and identify the tactics that drove results. These can serve as a valuable starting point for your current endeavor.
2. What has worked for others? Research industry peers or mentors who have overcome similar challenges. Uncover the strategies they employed and consider how you might adapt them to your own situation.

For Jay’s goal of signing up 25 new gym members, this process involved reviewing his past tactics, such as using Google and Facebook ads, as well as learning from friends who had found success through email marketing and lead generation. By combining these insights, he was able to craft a comprehensive strategy to guide his efforts.

Step 3: Tackle One-Time Actions

With a clear goal and a well-defined strategy in place, the next step is to identify and execute any one-time actions that can propel you forward. These are the tasks that, when completed, continue to pay dividends long after.

As Jay suggests, this might involve spending money to solve a problem, such as hiring a coach or joining a mastermind group, or making changes to your environment that remove barriers to success. The key is to focus on high-impact, one-time interventions that can streamline your path to the finish line.

In the case of Jay’s gym membership goal, his one-time action was to hire a marketing agency to help optimize his advertising efforts – a decision that allowed him to leverage the expertise of professionals and free up his time for other critical tasks.

Step 4: Establish a System

The true power of this framework lies in the creation of a sustainable system for daily or weekly action. As Jay astutely observes, “Ultimately, wanting the goal is not going to get you there.” It is the consistent, incremental steps you take each day that will propel you towards your desired outcome.

For Jay’s gym membership goal, his daily system involved reaching out to five potential new members every day. By breaking down the larger objective into manageable, bite-sized tasks, he ensured that he was making steady progress, even if the final result wasn’t immediately apparent.

Whether your goal is to lose weight, learn a new skill, or grow your business, the key is to identify the specific actions you can take on a regular basis to move the needle forward. These systems become the foundation upon which your success is built.

Step 5: Commit to Action

The final step in this transformative framework is to commit to action through the “10/30/100” rule. This three-phase approach helps you build the habit and momentum needed to achieve your goals:

1. The first 10 days: Commit to 100% compliance with your new daily or weekly actions. This “test run” allows you to determine if the system is truly sustainable within your lifestyle.
2. The next 30 days: Maintain your system with 90% compliance, acknowledging that life may occasionally disrupt your perfect routine.
3. The following 100 days: Embrace the power of compounding progress and watch as your consistent efforts lead to transformative results, even with 80% compliance.

By breaking down the commitment into manageable chunks and allowing for the occasional misstep, the 10/30/100 rule helps you build the resilience and discipline needed to turn your goals into reality.

Unleash Your Potential

The journey outlined in this blog is a testament to the transformative power of systems over goals. By shifting your focus from the end result to the daily actions that support it, you unlock a level of consistency and progress that can truly change the trajectory of your life.

Whether you’re looking to improve your health, advance your career, or simply live a more fulfilling life, the five-step framework presented here can serve as a roadmap to unlock your full potential. So, take a deep breath, set your sights on a goal that inspires you, and start building the systems that will carry you to success.

Remember, the path to greatness is paved with small, consistent steps. Embrace the process, trust the systems, and watch as your life transforms before your eyes.

Cultivating a Positive Attitude

The journey to acting as if nothing bothers you begins with cultivating a positive attitude. A positive attitude is like a powerful engine that drives you forward, even when the road gets tough. It’s about focusing on solutions rather than problems, on opportunities rather than obstacles. To develop a positive attitude, you must train your mind to focus on the positive, to look for the good in every situation.

Building Resilience

Resilience is the ability to bounce back from setbacks and challenges. It’s about having the mental toughness to persevere, even when things don’t go as planned. Resilient people don’t see setbacks as failures; they see them as opportunities to learn, grow, and become stronger. To build resilience, you must step out of your comfort zone and face your fears. It’s about taking on challenges not because they’re easy, but because they’re hard.

Developing Emotional Intelligence

Emotional intelligence is the ability to understand and manage your own emotions, as well as the emotions of others. It’s about being aware of how your emotions affect your thoughts and actions, and learning to control them rather than letting them control you. To develop emotional intelligence, you must practice self-awareness and self-regulation. Pay attention to your emotions and the triggers that set them off, and learn to pause and reflect before reacting.

The Power of Perspective

Your perspective, the way you view a situation, has a profound impact on how you react to it. Two people can face the same challenge and have completely different reactions based solely on their perspective. To adopt a perspective that helps you act as if nothing bothers you, try to see the bigger picture. Ask yourself, “In the grand scheme of things, how important is this issue? Will it matter a week, a month, or a year from now?” By putting things in perspective, you can reduce their power to upset or bother you.

Taking Action and Setting Goals

Action is the antidote to fear and uncertainty. When you take action, you take control. You move from being a passive victim of circumstances to an active participant in shaping your own destiny. But what kind of action should you take? Start with small, manageable steps. Break down big challenges into smaller, more manageable tasks, and focus on what you can do right now in this moment to move closer to your goals.

Understanding Self-Discipline and Patience

Self-discipline and patience are crucial elements in the journey to acting as if nothing bothers you. Self-discipline is the ability to do what needs to be done, even when you don’t feel like doing it. It’s the Cornerstone of success in any endeavor. Patience, on the other hand, allows you to remain calm and composed, even when things are not moving as quickly as you’d like. To cultivate self-discipline, set clear goals and create a structured plan to achieve them. Practice delaying gratification and resisting temptations that do not align with your objectives. To develop patience, manage your expectations, practice mindfulness, and remind yourself of the bigger picture.

Embracing Adaptability and Continuous Learning

In a world that is constantly evolving, the ability to adapt is not just valuable, but essential for thriving amidst life’s uncertainties. Adaptability allows you to adjust to new conditions, to be flexible in the face of change, and to remain composed when the unexpected happens. To cultivate adaptability, maintain an open mindset, be willing to challenge your existing beliefs, and embrace change as an opportunity for growth. Additionally, the practice of lifelong learning is crucial in this journey. Stay curious, seek new experiences, and be open to new ideas. Continuous learning not only expands your knowledge but also enhances your ability to navigate life’s challenges.

The Role of Physical Health in Maintaining Composure

Your physical health has a direct impact on your mental and emotional well-being. Regular exercise, a healthy diet, and sufficient rest are crucial for maintaining the energy and stamina needed to tackle life’s challenges. When you take care of your physical health, you strengthen your ability to stay calm and composed in the face of adversity.

Conclusion: Embracing the Journey of Personal Growth

The art of acting as if nothing bothers you is a journey of personal growth and development. It requires patience, perseverance, and a positive attitude, but the rewards are immense. By cultivating the principles and strategies discussed in this blog, you can develop true inner strength and peace, and face the world with the conviction that nothing can truly bother you unless you allow it to. Remember, the greatest power you have is the power to choose your response to any situation. Choose to be unbothered, choose to be resilient, and choose to create the life you desire.

My Unexpected YouTube Journey

Around two years ago, I started a YouTube channel. I had just launched my coaching business and needed a platform to host the trailer video for a course I was about to release. As an entrepreneur, I understood the importance of creating content, so my new role as a content creator and YouTuber began.

At first, my subscriber count was low – my first subscriber was my son, and then maybe my husband, both of whom were not in my target niche. But that was a good thing. I hated talking to the camera, so I was comforted by the fact that no one was there to see me, and at least the people I loved would be kind to me.

Now, two years later, my channel is still tiny, but YouTube has been the best investment for me in terms of time and money, reaping rewards both creatively and financially, albeit in a way that may not be what you expect.

The goal of this blog is to give you a glimpse into my journey, provide some insights, and hopefully motivate you to start your own YouTube adventure, even if you think you don’t have what it takes.

Overcoming the Odds

As I started my YouTube journey, I had a lot of things going against me. I’m not your typical YouTuber – I’m not in my 20s, in fact, I’m on the “wrong side of 50.” I’m also by nature an introvert, and the idea of talking on camera filled me with dread. To top it off, I knew nothing about video production, and the equipment I had didn’t even do video.

If you’re ticking off all these boxes in your mind and thinking, “This is me,” the first thing I want to tell you is: don’t let a lack of knowledge stop you. The skills of video lighting, setting up equipment, and editing shouldn’t be a barrier to getting started.

After posting a few videos and with a tiny audience of less than 200 subscribers, I started getting inquiries for one-on-one coaching. This led to opportunities that I could never have imagined. Soon, I was working with designers across the world and making money from it. In fact, with less than 200 subscribers, I made more than $10,000 from YouTube.

Beating the Algorithm

You might be wondering, “How did you do it?” The answer is simple: I created content that helped people in my niche grow, and they realized it, so they hired me to help them.

However, this is not the pinnacle of the story. I learned something even more valuable than money: the power of authenticity and creativity.

The Algorithm vs. Authenticity

If you watch creators like MrBeast, who are competing for 250,000 subscribers, you’ll probably notice their distinctive editing style that is built for the YouTube algorithm. It’s fast-paced, designed to keep viewers watching, with the assumption that if the video moves too slowly, the viewer will click off.

But there’s a new trend on YouTube for story-driven content. Creators like The Life of Risa are delving deep into their personal experiences, and their videos are slow and comforting. These story-based video creators focus more on telling their story than trying to keep their viewers’ attention, and by doing this, they become more authentic.

The Struggle with Consistency

A recent trend has been creators saying they were leaving YouTube because the pressure of churning out videos that are not aligned with what they are doing now is just too much. Many creators will advise you that you need to create one video a week and make sure you’re posting on the same day, so your subscribers know what to expect.

After a month of posting videos like this, I realized that for me, this was a recipe for disaster and burnout. Instead, I treated YouTube as a place to get used to being on camera, learn technical skills, and be a place to be creative. I’m still taking it slowly and enjoying the process, and though I’ve tried to be consistent, I’ve only made around 40 real videos (not counting shorts) in two years, far from the one video a week that I promised myself I would make when I started.

As an introvert, appearing on camera is a huge effort for me. The technical side of video-making was also a huge hurdle. So my approach is this: each video, I push myself to do a little bit better on the next one, paying attention to improving the sound, graphics, and editing. This growth for me is enough, and for me, consistency means taking baby steps and not pushing myself to make leaps that I’m not ready to take.

The Beauty of YouTube

By taking this approach as a creator, I’ve given myself the space to be creative. This means writing scripts that never see the light of day, giving myself the time to travel for inspiration, or recording videos that just sit on an SD card and have never been watched. But the key here is that I do it, and it doesn’t matter if no one sees it. I just create, all the time, without the pressure of it having to be anything or lead to anything.

And occasionally, I post a YouTube video, but beyond that video is hours and hours of creative work and practice. I don’t beat myself up about it, and I don’t consider the time I spent a waste because no one saw it. For me, this is the beauty of YouTube – it opens you up to a whole new world of creative possibilities, and this has helped me grow both as a creator and a designer.

Embracing the Journey

As a creative, I think it’s important to push yourself out of your comfort zone and experiment without worrying about what people are going to think or putting undue pressure on yourself. The key here is to show up and do the work, even if it never sees the light of day.

Finally, the last thought I wanted to leave you with is this: if you want to make videos on YouTube, then do it. Aim to make videos that entertain, help, or inspire others. There’s nothing more compelling than creators who make videos for their viewers and not themselves. Display your expertise, your authentic life, and your experiences. This will be a compelling enough reason for you to get subscribers that are valuable to you – those who appreciate your efforts and become loyal enough to watch and buy from you.

If that’s what you’re looking for, create videos that keep you excited, that you love sharing with others. And if you can do this with the best production quality that you can manage, scripting, and editing, your audience will find you and enjoy the journey.

Just get started and keep on going. You may never know where it might lead. I might even get used to talking outside on camera and actually post it if you’re a subscriber.

Thanks so much for coming with me on my journey and helping and encouraging me. It means so much to me. Let me know in the comments what you think. See you in the next video.

Unleash Your Social Media Potential: 6 Strategies to Build an Audience from Scratch

The Power of Writing: Your Path to Social Media Success

As someone who has always dreamed of becoming a YouTuber, I too have experienced the struggles of trying to build an audience from scratch. However, through my journey, I’ve learned that the key to success lies not in simply picking up a camera and talking, but in mastering the art of writing. Writing is the foundation that can propel your social media growth and help you achieve your goals.

In the past, I made the mistake of thinking that I could simply start posting content and expect people to find it interesting. Little did I know that effective communication and persuasion are essential skills that must be developed. Writing is not just about putting words on a page; it’s about crafting a message that resonates with your audience and inspires them to take action.

When I discovered the power of writing on Twitter, everything changed. I realized that I could control my growth on social media by leveraging the platform’s unique features, such as direct messages and the ability to repost content. This allowed me to test and refine my ideas, gain valuable feedback, and build an audience that I could then funnel to other platforms, like YouTube.

Becoming a DJ with Ideas: Unlocking Your Unique Perspective

One of the key strategies I learned is to become a “DJ with ideas.” Just as a DJ takes various sounds and mixes them into a unique creation, you can take ideas from multiple sources and synthesize them into your own content. The secret lies in writing from your own unique perspective, rather than trying to imitate others.

Your worldview, experiences, goals, and values are what make you truly unique. By filtering ideas through the lens of your own perspective, you can create content that is not only valuable but also irreplaceable. This is the essence of what makes a successful social media presence – your ability to offer a unique and authentic voice that resonates with your audience.

Remember, you don’t need to be an expert or a “10 out of 10 super model” to succeed on social media. Your greatest asset is your ability to share your unique perspective and connect with others who share your interests and struggles.

Leveraging Authority: Curate, Then Create

Another key strategy for building an audience from scratch is to leverage the authority of others. Instead of starting from scratch, you can curate content from influential figures in your niche and use their ideas as a springboard for your own content.

By writing about the ideas of others, tagging them, and creating engaging threads that feature their insights, you can tap into their existing audiences and gain exposure to potential followers. This approach not only helps you build credibility but also allows you to connect with other creators in your industry, potentially leading to valuable collaborations and partnerships.

Remember, the goal is to get your content in front of other people’s audiences, as this is the most sustainable way to grow on social media. By leveraging the authority of others, you can accelerate your growth and establish yourself as a thought leader in your niche.

Mastering Hooks and Topics: Captivating Your Audience

Crafting compelling hooks and choosing the right topics are essential for capturing the attention of your audience. Your writing needs to be clear, emotional, and focused on the reader’s needs, rather than just your own. Constantly ask yourself: “How is this content relevant to my audience’s everyday lives? What pain points or potential benefits am I addressing?”

Study the hooks and topics used by successful creators in your niche, and use them as a checklist to refine your own content. Imply a transformation, create a sense of curiosity, and offer a clear path to a desired result. By mastering the art of hooks and topics, you can ensure that your content stands out and resonates with your audience.

Treating Social Media as a Global Video Game

Lastly, it’s important to treat social media as a global video game, with both single-player and multiplayer components. As a single player, you must constantly expand your skill set, binge-watching tutorials and learning everything from marketing to web design to video editing. This will equip you with the tools necessary to create high-quality, engaging content.

The multiplayer aspect involves building a tribe – a network of like-minded individuals who can hold you accountable, share strategies, and help you grow. By connecting with others in your niche, you can leverage their audiences, collaborate on content, and create a sense of community that will attract more followers to your own brand.

Remember, social media growth is not a linear process. You may experience periods of little to no growth, followed by sudden spikes in followers. By treating it as a video game, you can maintain a positive mindset, continuously improve your skills, and strategically leverage the power of collaboration to achieve sustainable success.

Conclusion: Embrace the Journey, Unleash Your Potential

Building an audience from scratch on social media may seem daunting, but by embracing the power of writing, leveraging the authority of others, mastering hooks and topics, and treating social media as a global video game, you can unlock your true potential and achieve your dreams.

The journey may not be easy, but the rewards are immense. By sharing your unique perspective and connecting with like-minded individuals, you can build a thriving community, turn your passions into a fulfilling career, and make a lasting impact on the world around you.

So, what are you waiting for? Embrace the journey, sharpen your writing skills, and start unleashing your social media potential today.

Understanding the Difference Between Branding and Marketing

The difference between branding and marketing is that marketing is like asking someone out, while branding is the reason they say yes or no. Branding is about creating a perception and feeling around your business, rather than just your logo, website, or social media.

Key Elements of Building a Brand Strategy

To build a successful brand strategy, there are three key pillars:

1. Knowing who you are – Understanding your business, what you do, and your purpose.
2. Knowing who you serve – Identifying your target audience and understanding their needs, desires, and pain points.
3. Positioning yourself as the best solution – Determining what makes you the best person or business to solve the problems of your target audience.

Branding is not something that can be done overnight. It’s an ongoing process that evolves over time as you learn more about your customers and refine your offerings.

The Importance of Understanding Your Customer

Knowing your target audience is the most important aspect of building a successful brand. You need to deeply understand who they are, what they care about, and what motivates them. This goes beyond just demographics – you need to understand their psychographics as well.

Some ways to research and understand your target audience include:

• Analyzing data from your existing customers
• Engaging with your competitors’ customers
• Directly asking your target audience questions

The key is to get as granular as possible in your understanding of your ideal customer. This will allow you to create a brand that truly resonates with them.

Developing Your Brand Positioning

Brand positioning is about determining where your brand fits in the market and what makes you unique. It’s about identifying the problem you solve and why you’re the best person or business to solve it.

Your brand positioning should be clear, concise, and consistent across all your marketing and communications. It should be the foundation that guides everything you do.

When developing your brand positioning, consider:

• The industry or category you’re in
• The specific problem you solve for your target audience
• What makes you different from your competitors
• How you want your brand to be perceived

The Importance of Vision and Consistency

Having a clear vision for your business is essential for building a successful brand. Your vision should guide your decision-making and keep you focused on your long-term goals.

Consistency is also key. Your brand should be consistent across all touchpoints, from your visual identity to your tone of voice. This helps to reinforce your brand positioning and build trust with your audience.

Remember, building a brand is a long-term process. It’s not something that can be done overnight. But by focusing on understanding your customer, developing a strong brand positioning, and maintaining consistency, you can create a brand that resonates and drives business growth.