Step 1: Determine Your Offer
When it comes to creating an online business, the first step is determining what type of offer you will create. This is crucial, as the format of your offer will impact your freedom, income goals, ability to deliver results, authority positioning, and scalability.
Traditional options like memberships, pre-recorded courses, live workshops, and one-on-one coaching each have their drawbacks. Instead, the ideal offer is a hybrid program that combines pre-recorded lessons for scalability, a community aspect for engagement, and high-touch support through online coaching to deliver transformative results.
Identify Your Transformation
The core of your offer should be a transformation – taking your clients from point A (their current struggle) to point B (the desired outcome). This transformation should be something you have personally experienced or helped a client overcome. By tapping into your own journey, you can create a deeply relatable and impactful program.
It’s important to get specific about your ideal client’s current situation and the end result they’re seeking. This will allow you to build a streamlined curriculum that efficiently bridges that gap.
Step 2: Conduct Market Research
Once you have a clear idea of the transformation you want to deliver, it’s time to validate it through market research. This process serves multiple purposes:
- It helps you get into the minds of your ideal clients, understanding their biggest pain points, desires, and how much they’re willing to pay to solve their problems.
- It builds trust and authority as you position yourself as an expert who truly understands your audience.
- It starts to generate a pipeline of potential clients, even if you don’t have an existing audience.
The key is to have genuine conversations with your target market, asking thoughtful questions to uncover their needs. This could involve reaching out to people in relevant online communities, conducting surveys, or booking discovery calls. By truly listening to your audience, you’ll gain invaluable insights to shape your offer and messaging.
Step 3: Create a Transformative Curriculum
With the market research complete, you can now design a “time machine” curriculum that efficiently guides your clients from point A to point B. The goal is to create a lean, streamlined program that delivers maximum results in the shortest timeframe possible.
Rather than simply “dumping” all your knowledge, you’ll strategically structure the content to address your clients’ most pressing needs. This means breaking down the transformation into logical steps and ensuring each module builds upon the last.
Step 4: Pre-Sell Your Offer
Instead of investing time and resources into building the full program upfront, you’ll pre-sell your offer to your warm leads from the market research phase. This allows you to validate demand, generate initial revenue, and gather feedback to refine your curriculum.
The pre-sale will leverage principles of scarcity, urgency, and discounts to encourage early sign-ups. By positioning this as a “founding member” opportunity, you can create a sense of exclusivity and get your clients invested in the program’s development.
Step 5: Deliver and Optimize
Once you’ve secured your pre-sale clients, you’ll deliver the program live, providing weekly training sessions and ongoing support. This hands-on experience will not only help your clients achieve transformative results, but it will also give you valuable insights to refine your curriculum.
After the initial live delivery, you can then optimize the program by pre-recording the lessons, creating a polished sales funnel, and automating the delivery process. This allows you to scale your business without sacrificing the high-touch experience that drives client success.
Conclusion
By following this systematic approach, you can create an online business that generates consistent 5-figure months, even if you don’t have an existing audience. The key is to focus on delivering a transformative experience for your clients, rather than just creating content. With the right market research, curriculum design, and sales process, you can build a thriving, scalable business that aligns with your goals of freedom, income, and impact.
