Introduction
If you’re looking to start or grow a YouTube channel while working a full-time job, this guide is for you. Balancing a demanding job with the ambition of becoming a YouTube content creator can be challenging, but it’s definitely possible. In this blog, I will share my best advice on how to make it work.
My Journey
I started my YouTube channel in 2017 while I was a medical student at Cambridge University. Later, I worked full-time as a junior doctor in the UK’s National Health Service, including during the pandemic. Despite my demanding schedule, I grew my YouTube channel from zero to 1.3 million subscribers over three years. I understand how tough it can be to balance a full-time job with creating content, but it’s achievable with the right strategies.
Haniel’s Question
Haniel, a veterinarian working from 10 AM to 6 PM, also handles private cases. He wants to start a YouTube channel to create passive income and educate pet parents and veterinarians. However, he struggles to find the time and energy to do so. Haniel tried live streaming his study sessions but couldn’t maintain consistency. He seeks advice on making his YouTube channel successful despite his busy schedule.
Understanding Your Motivation
The first step to starting a YouTube channel is understanding your motivation. Are you intrinsically motivated to create content, or are you doing it solely for passive income? This distinction is crucial.
If your primary goal is passive income, YouTube might not be the best route. There are more efficient ways to generate passive income, such as offering services to businesses. However, if you’re passionate about creating content and enjoy the process, then starting a YouTube channel can be a fulfilling journey.
Setting Realistic Goals
When setting goals, it’s essential to differentiate between input, output, and outcome goals:
- Input Goals: Time spent working on your channel.
- Output Goals: Number of videos published.
- Outcome Goals: Subscriber count or revenue.
Focus on output goals, such as publishing one video per week. This goal is more manageable and within your control than aiming for a specific subscriber count.
Breaking Down the Process
Creating a YouTube video involves several steps:
- Idea generation
- Title and thumbnail creation
- Writing the script
- Filming
- Editing
- Publishing
Let’s break down each step and allocate time accordingly.
Finding Time and Energy
Haniel works from 10 AM to 6 PM on weekdays and handles private cases afterward. He might not have time to film during weekdays, so weekends are his best option. Let’s assume Haniel can dedicate four hours on Saturdays to his YouTube channel.
Here’s how to allocate those four hours:
- Outsource Editing: Spend money to save time. Find editors on platforms like Upwork or Fiverr.
- Filming: Aim to spend 30 minutes filming each video.
- Idea, Title, and Thumbnail: Allocate two hours for this crucial step.
- Writing: Spend one hour writing the video outline.
- Review Edits: Spend 30 minutes reviewing and giving feedback.
Optimization and Efficiency
To make the process more efficient, consider batch filming. Dedicate one day a month to film multiple videos. This approach maximizes your time and reduces the need for frequent setup and teardown.
For example, film four videos in one day and spend the rest of the month preparing content. Utilize small pockets of time during weekdays for idea generation, title creation, and writing outlines.
Outsourcing Editing
Outsourcing editing is a game-changer. While it may seem expensive, it’s a worthwhile investment. Haniel can use the income from his private cases to hire an editor. This approach frees up time for other tasks and ensures high-quality videos.
Creating Content Efficiently
When it comes to writing, avoid scripting videos word for word. Instead, use bullet points and the triplet method:
- Three main points
- Three sub-points within each main point
This method streamlines the writing process and keeps videos concise and engaging.
Batch Filming Strategy
Batch filming involves recording multiple videos in one session. Here’s a monthly calendar example:
- First Saturday: Film four videos.
- Weekdays: Utilize small pockets of time for idea generation, title creation, and writing outlines.
This strategy ensures a consistent upload schedule without overwhelming yourself.
Conclusion
Starting a YouTube channel while working full-time is challenging but achievable with the right approach. Focus on your intrinsic motivation, set realistic goals, and optimize your time and energy. Outsource tasks like editing to free up time for content creation. By following these strategies, you can successfully balance your job and YouTube channel, creating valuable content for your audience.
If you’re passionate about creating content and enjoy the process, the journey will be rewarding. Remember, the key is to find joy in the craft of making YouTube videos and providing value to your audience. Good luck!
